# About Kray AI

Kray is an E-commerce sales enablement tool that helps store owners to establish better communication with customers when they land at the store. \
Kray helps store owners by providing these capabilities

\
**1- Better product discovery:** \
[92% of customers](https://www.forrester.com/blogs/a-social-take-on-social-selling/) to an Ecommerce store starts interaction by using product search.  When customers don't find the desired product then it leads to drop in conversion rate. \
\
Kray improves the product search experience over E-commerce store by supporting [these 8 types of searches as per Baymard](https://baymard.com/blog/ecommerce-search-query-types).  It helps store owners to increase their conversion rate by 15%+ and average order value by 20%+\
\
**2- Chatbot to assist users in shopping:** \
Kray helps store owners with AI-based chatbot that helps shoppers to 

-Find the desired product from E-commerce store.\
-Get answers about any query related to store\
-Connect with human via live chat\
-Guide users with next steps in conversation

Kray provides this chatbot experience by extracting all the public data about the store in a knowledge graph and training the chatbot in that KG data<br>

**3- Product recommendation:**

To drive upsell and cross-sell from the customers, Kray AI suggests personalized product suggestions to shoppers based on how they interact with the E-commerce store.&#x20;

These upselling & cross selling can be of;

* Volume based upselling: Giving discounts to users for bulk purchasing
* Bundle based Cross selling: Offering complimentary products in suggestions
* Security and Warranty upselling: Giving options to extent warranty and security tools
* Suggestion of higher-grade products: For a given search query, showing the higher-grade products as an option.
* Ranking of product based on available inventory: Showing products with huge stocks on top.

**4- E-commerce shopping Copilot:**

While browsing to a store, shoppers can instruct e-commerce store via instruction on\
\- What to search and buy\
\- Adding product to cart\
\- Requesting human assistance<br>


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